It’s a known fact that the search engines regularly change their algorithms to make sure, the result they produce is closest to users search. Recently a survey said that Google changes its algorithms 500-600 times in a year. With a frequency like that, it becomes essential for the website owners or online business to make sure that their website is not adversely effected by these changes. And these effects mean that your Page Ranks should not increase or decrease abruptly. Both of these can be dangerous for your website.
This is where the SEO comes into the picture; a well implemented Rochester SEO strategy will make sure that your website is noticeable, visible on search engines with respect to the relevancy and well optimized with unique content. Here, we bring down few tips to make sure that your SEO Rochester campaign remains intact in spite of the changes in the search engine algorithms:
● Page Title: This is the first thing that the search engine looks at. Your page title acts as an introduction to your web page. Ensure that all the important pages of your website have a page title. It’s not only relevant as per search engines perspective but as a visitor perspective as well. The page title gives the visitor an idea that what does the web page contains. Rochester SEO your requirement is of a well optimized and relevant title. Make sure that it’s short and catches the attention of the visitor.
● Meta Information: Search engine optimization Rochester suggests that your Meta information is your page description and keywords. Meta description is the information which is seen by the user as soon as they enter the keywords on search engine. Its relevance doesn’t end here; the problem is if your web page doesn’t have a Meta description then the search engine would pick the keyword related content from your web page and display it on the search result; which could also be at times irrelevant to the search and might result in losing visitors. Usage of keywords should be done wisely with proper combinations.
● Content: Your content is the most important part of your website and also important with respect to the SEO. The visitors when search, look out to solve their queries and the content plays an important part in this. So it’s necessary that your content should be meaningful and original. Use keywords moderately in your content to optimize it. And keep mind that for the sake of using keywords in your content, you are not ruining it. The audience today is very intelligent & smart, and doesn’t accept anything and everything. Plagiarism is something which is not acceptable in the online world and to the search engines as well. If the search engines catch you doing so, you will be penalized heavily for it.
Alt text for images: It’s said that one image is equivalent to thousand words. The unfortunate thing is that our search engines cannot index images. So it becomes necessary for us to use alt text for the images that we use. In this way the search engines will be able to index your images as well.
• Link Building: Link Building is the most important aspect of SEO. Any link building is not necessarily good link building. You must ensure that link building for your website is done on valued and trusted sites only. If your content is unique and highly informative then it would help in acquiring links from the other sites as well. The more you have these links the better will be the website credibility.
● Social Networking sites: It’s the time of facebook & twitter, or should we say likes & shares. Social networking sites are one of the best mediums to promote your website. Every second soul on the web is active on some or the other form of networking site. And a single share or like increases the chances to get traffic.
Fresh Content, regular updates and monitoring your SEO Campaign are the key elements of Smart SEO Strategy.
Important tips to improve the SEO of your website