Today, it is just as important to have more than one result in a given search as it is to appear in the top search results in general. This is because it is extremely important to your branding to be able to reach as many people as possible. When Internet users see the same company name repeatedly in the first page of search results, they are more likely to trust that company. However, it takes more than SEO article writing to achieve these rankings.
Many businesses focus only on their website content writing as a way to build up their search engine rankings. While this is a necessary aspect of ranking well on the search engines with one or more pages, it isn’t the only area on which you should focus. Instead, you should make sure you make use of images as well. Using the proper tags on your images can help them rank in the images results of the search engines. There is often less competition in this area because most companies are focused on their SEO article writing.
Another important area for many businesses to focus on is SEO article writing and website content writing that focuses on being local. This means including the city or state in which you operate in your keywords. When Internet users are looking for a product or service, they likely want a business that is close to home. This means they add the locality to their search term. If you make sure you add the locality to your keywords, you will be able to draw more attention.
Many Internet users prefer to use videos as a way to promote their products or services to their customers. When you use videos as a way to reach your intended audience, you will also rank well in the video results as long as you tag your videos appropriately. Whether you have a YouTube channel for your business or you embed them directly on your website, these videos can be a powerful marketing tool, providing you with multiple search results on the same page.
Another important aspect of Google is the news rankings. This section of the Google search results has its own special guidelines. However, with the proper SEO article writing, you will be able to submit any work you write that is newsworthy to this section of Google to improve your results. While your website content writing may not be newsworthy, you can make sure your blog is filled with important information people need to know about your industry in general and your business in particular.
Quality SEO article writing and website content writing are critical to the success of your website and your business. However, you need more than this to add search engine rankings. While having one result on the first page is important, you can increase the amount of business you do if you have more than one. Making proper use of images, local keywords, videos and newsworthy writing can all help you gain even better search engine results.
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Gain Multiple SERPs with Quality SEO Article Writing