Your style is perfect. Your tone impeccably catered towards your customer. Your prose beautifully balanced and fluid. This is a masterpiece. You know that anyone who reads what you’ve written will be convinced that your company and your product is perfect for them. Any doubts will be allayed, all questions will be answered. Customers will be flooding in. Investors will be begging to be a part of this once in a lifetime opportunity. You are going to be huge.
There’s just one little problem. No one is going to read it. You and your team aren’t search engine optimisation experts, so all your hard work is going to count for nothing when Google comes calling and can’t find what it’s looking for. You’ll have to forgive them, their robots can’t detect subjective things like brilliance, all they can see is what they’re looking for. So you’re going to be buried, on the 20th page of Google, the dark, mysterious place where men rarely tread. It’s a shame really; you’ve put all that effort in and you know that if you could just get people to notice you, then you can blow them away. All you need is a chance.
Take this advice, get a consultation from some search engine optimisation experts. You could try and do it yourself, but there are a lot of factors that impact SEO, and if you get it wrong you’ve just wasted more time and energy that you could be using to drive your company forward. Considering the amount of money that you invest in advertising, wouldn’t it be nice if someone searching “dentists in London” found your site rather than your competitors? After all, generating traffic from search engine is a huge part of any marketing initiative. Of the people that are looking for new, local businesses to try, a staggering 36% of people rely on search engines.
Let that sink in for a minute, a third of the people that are looking for a new business will try to find you through a search engine. Now, more than ever, it’s become vital to have advertising money put aside for SEO as well as more traditional methods. You can’t afford to ignore a third of your potential customers. So you need to do something about it, you need to hire a team of dedicated search engine optimisation experts to make sure that your site is accessible and easy to find. This is a chance to draw people in, to get ahead of your competitors before they even realize that they’re missing out. If you want to succeed, you need to be modern, you need to be innovative, you need to be ahead of the curve. You need SEO.
Author Information: William Rohan is a freelance writer, who contributes to numerous blogs and websites, covering a wide range of topics about Search Engine Optimisation. For more information: More info
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