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Non Alcoholic Beverages Industry In India - Swot Analysis

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With the rising health consciousness among Indians, focus is increasingly shifting towards healthier eating and drinking habits.

Asia Pacific (APAC) is today, the largest global market for non-alcoholic beverages. India stands among the largest consumers of non alcoholic beverages in Asia. With the increase in urbanization and economic development across the country, growth projections are quite high in this segment.

The growth of the Indian non-alcoholic beverage industry from FY’2005-FY’2011 has largely been due to the increasing inflow of Foreign Direct Investments (FDIs). After the liberalization of trade policies, foreign investments have started to flow into the Indian markets.

The non alcoholic beverage industry is expected to rise tremendously due to presence of strong consumer base in India.


• Industry at a glance
• Contains a study of the major internal and external factors affecting the industry in the form of a SWOT framework


• Gain insight into the industry in terms of the opportunities and threats that will augment and restrict its growth
• Get knowledge about the forte of the industry which will help it to ride in the lead

1.1 Strengths
1.1.1 Wider choices to the consumers
1.1.2 Health benefits
1.1.3 Improved distribution channel
1.1.4 Low cost labor
1.1.5 Favorable climatic condition for fruits and vegetables
1.2 Weaknesses
1.2.1 Lack of warehousing and infrastructure facilities
1.2.2 Huge capital investment
1.2.3 Low penetration in rural areas
1.2.4 High promotional cost
1.2.5 Lack of brand differentiation
1.3 Opportunities
1.3.1 Rising per capita income
1.3.2 Increasing health consciousness
1.3.3 Increase in consumer expenditure on food and beverages
1.4 Threats
1.4.1 Increasing demand for alcoholic beverages
1.4.2 Price volatility of key raw material and packaging
1.4.3 Rising Competition
1.4.4 Government Tax


Figure 1 Market share of fruits (%,2011)
Figure 2 Market share of vegetable (%, 2011)
Figure 3 Rural & urban penetration (%, 2010-11)
Figure 4 Advertisement expenditure ($ mn,2010-2015E)
Figure 5 Increase in per capita income ($ bn, 2010-2012E)
Figure 6 Consumer expenditure on food and non alcoholic beverages ($ bn, 2000-2015E)
Figure 7 Consumption of alcoholic beverages (ltr mn, 2011-2015E)

Table 1 Nutritional content in carbonated beverages
Table 2 Nutritional content in juices
Table 3 Nutritional content in milk
Table 4 Nutritional content in tea

For more information kindly visit :
Non Alcoholic Beverages Industry In India - Swot Analysis


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