Writing an SEO article looks like it's easy for some simply because they think that the most essential thing to do is to be able to place keywords so search engines like Google will index their websites and include them (maybe higher) in search engine rankings. This is not the proper and effective way to do SEO. Small businesses should realize that they need the help of a professional SEO company in Arizona because there are a lot of things to consider when writing an SEO article. Here are some of them:
Don't write for SEO.
You may think this is a joke, and why not? Didn’t the title just say “writing an SEO article”? Well, this only informs you that when writing for SEO you should do exactly the same things when working on a typical article: produce a great content and get the attention of the readers. However, maintain the keyword goals at the back of your mind to also come up with an SEO-worthy item. In this way, you can be sure that your write-up will not suffer from poor content and readership.
Think about the best keywords to use before writing.
Never start writing without first knowing the way to select keywords that will work most effectively for your website. In this process, you will be able to figure out which ones to use. The proper way to do this is to use keyword selector tools, which will let you be aware of the way people search through the Internet. The professional SEO company in Arizona that you will hire may help you with this.
Insert keywords in the title, plus in the first, middle and last paragraphs of the article. Don't attempt to clutter your write-up with keywords or your website will truly have problems with search engines. Think about employing long-tail keywords because the level of competition is less stiff; your SEO content will be able to help your website rank higher.
Add hyperlinks in your article.
Hyperlinks let you link to another webpage that carries the same topic or is strongly related your subject. Each word or phrase should connect to a high-quality website in order for your website to rank higher in search engine results pages. Hyperlinks also contribute in the building and progress of your online presence. Do not use the phrase “click here” as hyperlink; keywords are better.
Keep your SEO article short.
Do not write more than 1000 words or you will definitely bore readers. Likewise, shorten your paragraphs. Split up monotony and make article scanning easy by utilizing bullet points and numbered lists in your articles.
Write unique articles.
Think of interesting things to write. Discuss topics that you sure know will capture the attention of readers or those that present information they basically need. Do not copy articles. Similarly, update content whenever necessary.
Of course, you do not have to just ignore grammar. Search engine spiders are clever enough to know if your articles are poorly written or if they are made for the sole advantage of inserting keywords. This is again the reason you will need the help of a professional SEO company in Arizona.
Things to Consider When Writing an SEO Article