Businessmen are always trying to uncover different ways to promote their business. The traditional way of promotion has exhausted customers, there’s a need to find something new and exhilarating as a marketing technique for your business. One such technique of promotion is scratch off cards. This is one of the newest marketing tools for promotion and can be used for generating interest in different forms of business. The innovative idea behind scratch off games is to invoke interest of your clients for your business; the scratch off cards is an opportunity that inculcates people to do business with you because of the added benefit these cards provide.
The most successful enterprise that was able to use this marketing tool was Mc Donald’s. The scratch off games of monopoly that the fast food franchise made purchasers of food products win various types of rewards by indulging in these games. The clientage of this business hiked due to this promotional scheme as more the people bought food products of Mc Donald’s the higher the chances were of winning these scratch off games. You can apply this method in your business to accelerate the number of customers during a slow sales period. You can print scratch off cards that will reward your customer with free products or give a discount of a limited percentage on future purchase. This will help you fight competition and lure customers towards your product and services.
You are at a liberty to create business scratch of cards. This is an innovative way for promotion because anyone who possesses your business card will have the opportunity of taking advantage of the promotional scheme present on the cards. You can create customized promotions of different types on your business cards by ordering a set of scratch off cards from a company. These cards will have the same information you want to communicate to your clients, partners and employees but you can scratch quarter sized space with a coin from every card and add different promotional schemes for a set of different people. For example, you can place a target achievement bonus on an employee’s scratch off cards.
When you employ the services of a scratch off Card Company you must divulge the following set of information to them to help them in their endeavor:
- The precise and exact details you want the company to print out on your cards.
- The number of cards required by you is an essential detail that will help the company to estimate the cost and time it would take to print them and send it to you.
- The type of scratch off games that your enterprise is interested in holding so that the manufacturer is able to design it according to the needs of the game
- The specific measurements of the card and the design scheme you might have thought for these cards. The more attractive the card the better chances are that people will be receptive towards it.
The new and innovative way of promotion by scratch off cards