As a businessman or woman etc, you can only be in one place at a time. Your brochure, however, can be in many places at once. An effective brochure design can clearly outline what your company is about and what it has to offer to potential customers. On the other hand, a poorly constructed one only confuses, frustrates, and convinces these customers to buy from the competition instead. No matter what design or format you decide on, always remember that your brochure's main goal is to attract customers to your business.
Choose visual elements that complement your business. For instance, if you own a law firm, a formal approach in terms of theme, colour and appearance will be the way to go. If your business already has a color scheme and logo, create a matching design for your brochure.
The first page of a brochure is designed to compel people to pick it up and open it, so design the first page to catch a potential customer's eye by having an engaging photo or graphic on it. Your business name and logo should be on the first page as well, along with your business motto or mission statement. Do not put too much information on this page, as this can cause a lot of readers to lose interest.
Put your contact information at the back of the brochure. Add directions or a map to make it easier for people to find your business location. Include a call to action, such as a free consultation, estimate, or product sample. This will give readers an incentive to act.
The weight, texture, and overall quality of the material you use for your brochure is one of the first things people will notice about it, so companies should not skimp on the cost of materials. Use high-quality paper with a premium finish to make your brochure enticing. A well-designed brochure is the equivalent of a firm handshake, and conveys to people that you put in a lot of thought, effort, and time into various aspects of your business.
Regardless of your business size, the tips above will help you create a brochure design that will present your company in a positive light, impress potential customers, and convince them to purchase your products or services. You can get great design ideas for your brochure from websites such as thedesigninspiration.com/articles/30-best-brochure-designs-for-your-inspiration/.
Four Guideposts in Creating a Compelling Brochure Design