Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Canada is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Canada.
The study draws on extensive primary and secondary research covering 209 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY / furniture / home outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Canada in a market that is characterised by a relatively high degree of fragmentation.
Key features of this publication include:
- quantification of the market size for extended warranties and insurance linked to mobile and non-mobile consumer products: how much is the market likely to be worth in Canada, and how does it segment between white goods, brown goods, grey goods, mobile gadgets and mobile phones?
- analysis of extended warranty underwriters and brokers that have established scheme relationships with manufacturers and retailers of white goods, brown goods, grey goods, mobile gadgets and mobile phones, including their unweighted share of partnerships;
- consideration of the potential for cross-selling stand-alone extended warranty and insurance policies through independent channels that are separate from either manufacturers or retailers: to what extent has this form of distribution developed in Canada?
- forecasts for the market size for extended warranties and insurance linked to mobile and non-mobile consumer products up to 2016: assuming no significant changes in the number of manufacturer and retailer schemes, what factors will cause this sector to grow or decline in the next few years?
Table of Contents
0.0 EXECUTIVE SUMMARY
What is this report about?
The market for extended warranties and insurance for consumer products has been little studied
Evolving distribution channels both favour and compromise extended warranty provision
Manufacturer and retailer survey
The survey's scope covers 209 manufacturers and retailers of Mobile and Non-mobile consumer products in Canada
Distribution channels for retailers
Few distributors of consumer electronics in Canada operate online-only retail models
Extended warranties and insurance
Extended warranties and insurance linked to consumer products come in a variety of formats…
…and are frequently marketed to consumers under alternative titles
Premiums and other revenues
PartnerBASE™ and market data annexe
2.0 WHITE GOODS
Underlying market value and volume
The value and volume of sales of white goods has increased only slightly in recent years
Manufacturers' original warranty length and consumer law
Almost half of manufacturers offer only one-year warranties for white goods
Manufacturer schemes for extended warranties and insurance
A half of manufacturers of white goods maintain an extended warranty scheme…
…with captive and joint venture providers owned by manufacturing groups a notable feature of the market
Retailer schemes for extended warranties and insurance
Over three quarters of retailers operate an extended warranty scheme for white goods…
... with at least 11 different external partners involved in running these schemes…
... including both Assurant and NEWAsurion as well as several national and regional insurers
Ten retailers run internally-managed schemes with no external support
Risk coverage of all schemes for extended warranties and insurance
Extended warranties for white goods are almost entirely focused on breakdown cover
Independent distribution channels
Extended warranty options from independent sources are seemingly limited in Canada
Market value for extended warranties and insurance
Market forecasts to 2016
The white goods market is forecast to experience stronger growth through to 2016…
...which will help boost the market for extended warranties
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Mobile and Non-Mobile Consumer Products in Canada