At the height of the Roman Empire, it was pretty easy to figure out how far one had to go to get to Rome. Stone columns pointed travelers in the right course and supplied them with useful info by displaying details related to traveling distance and so forth. Travelers would not have been guided appropriately if the columns had shoddy layouts or illegible lettering.
Graphic design as it is at present was not even a fleck in the imagination of the ancients. Typography, on the other hand, was a timelier practice during the Romans' time as writing had already been developed. When images weren't clear enough to send the message across, typography took over. Today, Toronto graphic design companies continue to point out the significance of excellent typography, particularly in print media.
The typeface is the core of typography, and the selection of font can quickly impact one's intended message. This suggests that careful deliberation is required when going with Helvetica, Comic Sans, Times New Roman, or Arial, to name a few font styles. Typography requires the knowledge of which fonts are most appropriate for various instances.
From the font, one can set the other elements like leading, font size, tracking, spacing, and so on to his taste. The Romans made sure the quality of their milestones by inscribing large letters around the stone slabs with a specific spacing, heading, etc. The ancients etched their landmarks by hand, but contemporary graphic design has been made much easier with the help of the computer.
What's the use of an excellent message if the typography is bad? A company may have the best tagline, but nobody can completely relish it if the text is all sloppy and unintelligible, making the eyes of the readers suffer or requiring them to squint. This is why print advertisements invest heavily in good typography and quality printing in Vaughan. Advertising can only be deemed successful if it's understandable enough to be understood.
The science of lettering has been used as far back as the Roman Empire. It may have undergone significant improvements over the centuries but, at its core, it is still about supplying the general public with precious info. Know more on the principles of typography by browsing through DesignInstruct.com.
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