Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.
Reputation is commonly an opinionated concept that is directed towards persons, groups of people or an organization. Reputation may highly include a certain specific criteria that most commonly constitute the conduction of social evaluation. Deemed to be one of the most important factors in some fields such as education, business and societal functions, reputation is one irrefutable, effective and most reliable mechanism of controlling the society. Your reputation is perhaps your single most valuable asset in business. A reputation takes time to build, and yet can be lost in an instant.
The value of a Good Reputation:
Our reputation represents the way others look at us and as such is at once critically important and utterly trivial. Utterly trivial because if we have a healthy self-esteem we won't need others to think well of us. Critically important, however, because even those of us with resilient self-esteem live in a great social network and need a good reputation for practical purposes—friendship and income chief among them. It's hard to have friends if people think you're mean-spirited and hard to make a living in any capacity if people think you're lazy, unreliable, or dishonest.
Our reputation is a tool, then not, optimistically, for creating or maintaining our self-esteem but for practical steering through daily life, a good one smoothing out the journey somewhat, a bad one causing doors to slam in our face and testing our confidence in ourselves.
Areas to be concentrated to avoid common reputation-damaging pitfalls:
HONOR YOUR OBLIGATIONS
Overpromising, overextending, overestimating and overdoing does not allow you to be responsive to others, live a balanced life, take care of yourself or develop a positive and healthy professional identity. The opportunities for students to contribute professionally are tremendous, making it difficult to pass up chances that you think may only come around once. But selecting your activities and opportunities carefully is one of the most important skills to master as a graduate student. Saying "no" and respectfully declining enticing opportunities will serve you much better than taking on a project, then quitting and letting people down once you are involved.
ALWAYS COMMUNICATE PROFESSIONALLY
Because psychology is a miscellaneous field, opinions will differ and debate will occur. I have seen many discussions, particularly those over electronic mail and listservs go south when people are passionate about their position on a topic and disinclined to consider or even acknowledge another perception. You never know who is lurking on a listserv. Even though they may never post a message, important contacts could be forming impressions about you as a result of your tone, language, assertions or assaults.
BE GENUINE, TRUSTWORTHY AND LOYAL
Genuine people are credible. Credibility breeds trust. And trustworthy people are loyal. A credible person is an expert due to his or her experience, qualifications, intelligence and skill set. Someone who is trustworthy is honest, fair, unselfish and caring. Loyal people are valued because they are faithful to a cause, ideal, custom or institution. The possession of these characteristics will enhance your reputation, while omissions of the same are noticed and detrimental.
GIVE CREDIT WHERE CREDIT IS DUE
Highlighting the reliability of your sources of information, as well as other people, enhances your integrity. After all, nobody is successful without the assistance of others. It is important to acknowledge those who have had a part in your development and achievements. Reputable professionals understand that they never lose credit when they share the glory of their accomplishments with those who have helped them along the way.
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Value of Reputation management