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Nail Color and Care - US

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The nail color and care category has experienced strong growth since 2007, with growth forecast through 2017. However, the industry will face challenges as the category becomes more competitive and saturated. New products are critical to category growth, but reaching out to growing segments like multiculturals and older women will be essential in maintaining the momentum currently being enjoyed by the category.”

– Shannon Romanowski, Beauty & Personal Care Analyst

Some questions answered in this report include:

Growth in the nail care category has been very strong over recent years, but as the category becomes more competitive, how can current momentum be sustained?
The nail category benefited from the weak economy, but as levels of disposable income begin to increase and confidence in the economy improves, how will the at-home nail market respond?
Consumers are connecting with brands and retailers outside of the traditional in-store experience. What role will technology play in the nail color and care category?

Scope and Themes
What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms

Executive Summary
The market
Figure 1: Total U.S. sales and fan chart forecast of nail color and care, at current prices, 2007-17
Market factors
Weak economy benefited the nail color and care category
Figure 2: Disposable personal income, 2007–September 2012
Teens, young women drive category growth
Figure 3: Female population, by age, 2013 and 2018
Households with children declining, though use more nail care products
Figure 4: Households, by presence of children, 2001-11
Segment performance
Figure 5: Sales of nail color and care products, segmented by type, 2010 and 2012
The consumer
Majority of women use nail tools, though nail polish most used among young women

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Nail Color and Care - US


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