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Sub-Saharan African Hotel Market Research

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Key findings in the Sub-Saharan African Hotel Market

Major challenges face hotel owners in most of sub-Saharan Africa, particularly in terms of lack of adequate infrastructure and security. Nevertheless, hotel development is accelerating with the number of rooms in the pipeline up over 40% year on year as of the beginning of 2012.

Mauritius, a prime island beach destination, and South Africa offer the best business environment in the region for hospitality and tourism, according to the World Economic Forum (WEF), although the latter presents serious concerns regarding security. While Kenya is a well-established leisure tourism destination, it is rated worst in the world for security by the WEF.

Among the major international chains, Starwood is the best placed in sub-Saharan Africa, notably with a strong presence and pipeline in the key Nigerian market. Accor also has a strong presence, with over 5,000 rooms in the region, which are heavily concentrated in South Africa. Otherwise, InterContinental Hotels Group IHG (about 2,240 rooms) and Carlson Rezidor (1,668 rooms) are the only other international operators to have significant capacity in the region.

There are three South African chains of significant size, including Tsogo Sun, Protea Hotels and City Lodge Hotels group, which have a combined total capacity in excess of 30,000 rooms, most of which are located in the home market. However, curiously, Tsogo Sun has very few projects in the growing pipeline of chain hotel development in sub-Saharan African countries outside of South Africa.

Lonrho, a conglomerate active in the agribusiness sector i Tsogo Sun in particular, is bringing low-cost lodging and air transport to Africa. The group has signed an exclusive master franchise agreement to develop easyHotels across the continent. The group has also launched fly540, the first budget airline in sub-Saharan Africa operating outside of South Africa.

Key findings

Data Sources

Demographic trends
Figure 1: Demographic profile: Africa versus the world, 2011 and 2050
Economic outlook
Figure 2: Overview of the WEO projections (% change unless noted otherwise), 2010-13
Business environment
Figure 3: Sub-indices and pillars of the WEF s Travel and Tourism Competiveness Index, 2011
Mauritius leads the pack
South Africa in second place
Namibia in third position
Botswana highly rated for its natural environment
Kenya an established tourist destination
An impediment to hotel development
Figure 4: Travel & Tourism Competitiveness Index: sub-Saharan Africa, 2011
Outlook for spending on travel and tourism
Figure 5: Outlook for growth in spending on travel and tourism in sub-Saharan Africa, by type of expenditure, 2012 and 2022
South Africa dominates the region
Figure 6: Direct contribution of travel and tourism to GDP, by sub-Saharan African country, 2011

The Leading Sub-Saharan African Tourism Destinations
Figure 7: The 10 leading sub-Saharan countries for direct tourism receipts, 2011
South Africa
Figure 8: Capacity and performance of the South African hotel sector, August 2011-April 2012
Figure 9: Relative contribution of the largest enterprises in the hotel, guesthouse and inns sector, 2009
Figure 10: Employment in hotels, guesthouses and inns, 2009
Figure 11: Facilities and other guest amenities available in lodging establishments, 2009
Figure 12: Nigeria s lodging sector, capacity and performance, 2006-10
Lagos hotel stock
Figure 13: Lagos hotel stock, by district, 2006-12
Figure 14: Tourism indicators for Kenya, 2001-10
Figure 15: Tourist arrivals* by type of traveller in Mauritius, 2004-10
Figure 16: Trend in Mauritius hotel capacity, 2001-10
Figure 17: Monthly occupancy rates in Mauritian hotels, 2006-10
Figure 18: Angola s lodging sector, capacity and performance, 2006-10
Figure 19: Ethiopia s lodging capacity, 2006-10
Figure 20: Incoming arrivals, receipts and lodging preferences, 2003-09*
Figure 21: Ghana s lodging sector, capacity and performance, 2006-10
Figure 22: Senegal s lodging capacity, 2006-10
Figure 23: Number of hotels in Uganda, by region, 2012
Figure 24: Imperial Group s hotel portfolio, 2012

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Sub-Saharan African Hotel Market Research


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