Social Media Optimization (SMO) is a
formal name for something that many brands do at least in part, even if they
are not aware they are doing it. In its most basic form, SMO consists of such
things as RSS feeds from your blog, a tweet button and Facebook “like” button.
You should also be using such things as blog tags and optimized titles and meta
descriptions to make your content “discoverable”.
SEO is aimed at driving traffic to a
specific website, while SMO builds a web of interactions around your content. This is done via people sharing
the content on multiple social networks. Done right, SMO means people will
carry your content and your message beyond your site. No one is saying that SEO
is less important or becoming less so compared to SMO, but you do need to have
an overall strategy which encompasses both.
If your corporate blog is running on
WordPress then you have tons of free plugins available to help with Social
Media Optimization. With a few clicks of the mouse you can add sharing buttons
to your blog and make it easy.
Search Engine Optimization (SEO):
SEO is geared to acquiring natural,
"organic" rankings on a business website. When the term organic is
used in terms of online marketing, it is meant that these rankings are the
product of unpaid advertisements that are placed in the middle of search
homepages. The goal and desired end result of SEO is to optimize a website and
increase the website's ranking within the engine results, like Google.
In order for search engine results
to be organic, the results need to occur through the content of a website. The content
is what allows the search engine algorithm to index. Some of the other factors
the engine specialists are concerned with include page rank, keywords, link
building, and one way links.
One of the most helpful and
beneficial content-related ways to boost SEO is through back links. By visiting
various blogs or forums, a business owner can form relationships and make
comments on field-related concerns. There is typically a field where the
individual can place his/her website URL, which allows for back links and
increased SEO rankings.
The best part about SEO is that
implementing smart tactics can be done completely free of charge. Of course,
when SEO becomes more sophisticated, financial expenditures will need to be
made according to the index of the search algorithm.
Search Engine Marketing (SEM):
SEM differs from SEO in that paid
advertisements are allocated in this marketing tactic. SEO is actually the
first portion of SEM, whereby SEM concludes online marketing in a more
sophisticated, seamless manner. The biggest difference between SEO and SEM is the assignment of sites
that obtain ranking through search marketing tactics. These paid listings are
not included in the center of the engine homepage, the way the organic results
Some examples of SEM include:
A) High-quality content to generate
links from social media
B) Article Marketing
C) Main search engine installation:
* Google Analytics
* Webmaster Tools
* Site submission to search engines
* Creation of AdWords account
* Site submission to Google Place
* Progress Review
* Analysis Report of Competition
* Analysis of server log data
* Diagnosis of e-commerce deficiencies
* Conversion tracking
* Content placement
* Social Media Optimization and Marketing (SMO/SMM)
SEO & SEM are strongly
recommended to be used collaboratively. Since each aspect supports the next, it
is the most business savvy decision to implement. Regardless of whether you
seek services from a New York web design firm or any of the many website design
companies around, you will benefit from smart SEO & SEM.
For more information visit us at :-
Difference Between SEO & SMO