We live in an evolved era where advertising practices are not limited to a few options. Today, advertising opportunities are almost everywhere. Right from the kitchen to the company warehouse, advertising affects everyone’s life. Outdoor advertising or OOH advertising is one of the proven means of brand promotion used by a wide range of brand owners. OOHAdvertising is also considered as one of the oldest means of brand promotion. However, this advertising medium is still in vogue as one of the effective modes to promote a brand through a larger than life approach and in a bold and bright manner.
Out of home advertising activities are focused on providing the brand message to consumers when they are 'on the go' in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats are of various types. Each format of outdoor advertising aims at providing a larger than life impact on customers about the brand.
OOH advertising practices provide rich impact on customers. Some proven tools of outdoor advertising exclusively used by outdoor advertisers include-
- Electronic kiosks
- Backlit translits
- Ordinary and digital billboards
- Transit media
Outdoor advertising as a mode of brand promotion requires a proper and planned budget as well as proper implementation of the same. Though this type of promotion is effective and result-oriented, advertisers should not neglect the fact that any OOH advertising campaign needs to be meticulously planned and worked out (suiting the promotion requirement of the brand).
At present, various corporate sectors employ outdoor advertising media to promote their brand amongst their target groups. Besides, OOH advertising practices are not limited to few avenues. Airport advertising, mall advertising, metro advertising etc. are various avenues of out of home brand promotion practices at present.
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How advertising practices have developed at present?