At the heyday of the Roman Empire, it was fairly easy to determine how far one had to go to get to Rome. The ease was all because of the stone columns that guided people to the right direction and also provided useful travel info. Travelers would not have been guided accordingly if the columns had shoddy layouts or illegible lettering.
Graphic design as it is nowadays was not even a fleck in the vision of the ancients. Typography, though, was a timelier method during the Romans' time because writing had already been created. When symbols wouldn't suffice to get the message across, typography took over. Nowadays, Toronto graphic design companies continuously stress the importance of good typography, specifically in print media.
The typeface is the core of typography, and the selection of font can surely impact one's intended message. This denotes that thorough consideration is needed when selecting from Helvetica, Comic Sans, Times New Roman, or Arial, to name a few font styles. Typography requires the understanding of which fonts are most suitable for various instances.
From the font, one can set the other factors such as spacing, tracking, leading, font size, and so on to his liking. The Romans made sure the clarity of their landmarks by engraving large letters around the stone pieces with a specific spacing, heading, etc. The ancients engraved their milestones by hand, but modern graphic design has been made much easier with the help of the computer.
What's the use of an excellent message if the typography is bad? An organization may have the perfect tagline, but nobody can fully enjoy it if the text is all sloppy and unreadable, making the readers' eyes suffer or requiring them to squint. This is why print advertisements invest heavily in good typography and quality printing in Vaughan. Advertising can just be regarded as effective if it's legible enough to be understood.
The art of lettering has been employed as far back as the Roman Empire. It may have experienced remarkable transformations over the years but, at its core, it is still about providing the public with precious information. Know more on the essentials of typography by browsing through DesignInstruct.com.
Why Graphic Design Companies in Toronto Hold Typography Dear