Search Engine Optimization is the third pillar on which a website is built. People also call it the mast just as there is one on a ship. It is the SEO that makes the website visible over the internet and on popular search engines such as Google, Bing and Yahoo. SEO has special status today as the number of websites has increased to an immeasurable extent and competition has also increased commensurately. SEO optimizes the website and makes it popular over the internet through exchanging links with other websites. This way the reach of the website increases and so does the traffic.
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