More than 2 billion application downloads are happening every month. It makes the organizations to take advantage over this application platform. Every organization understands that apps are the main resource for their online presence and marketing. Applications are the best way to measure the customer's engagement. Without having interest in your app, no one will download. For increase the app downloads, it should be unique and it should serve the user in a better manner. If your application receives more traffic, then you have to make sure whether the users are having good experience in the application. Your app must not let down the users as well as it should engage the users in an excited way.
Apart from branding, mobile apps are the best sources of generating revenue through mobile advertisements, ecommerce platforms, etc. It is important to make sure that the company's app must reach the potential customers and it is essential to make sure that it includes below mentioned elements.
Geo-location services: The apps that provide location-based services using GPS system are allowing the customers to choose the stores, which are in the nearest location. It allows the users to track the local stores and thus it drives the customers to the stores. This is an excellent feature, because the customers can easily find the store and they can satisfy their needs within the specified location.
Push Messages are the best alerting system without irritating the users. Push notifications are the good way for delivering the deals or offers to the customers when they are in offline mode also. This will increase the sale. As the study shows that, open rate of Push messages are higher than the open rates of email messages. The mobile apps display the Push messages without the necessity of opening the app. Use this service carefully, because there may be chances of disabling the Push notification services.
Social media incorporation is necessary for promoting your business. Many apps are available to make presence your product in the social media websites, like Facebook, Twitter, etc. If you do not have any social media pages for your brand, then provide the solution for the users to share their activities on social networking websites. This approach may expand the reach and it may provide potential lead for your business.
eCommerce Platform: Make your application that initiates the user to purchase the products. Provide special deals and offers using your app. This instigates the users to purchase the product through online or through directly from the store. This will add value to the application and it gives the reason for the users to download the application as well as it makes them to keep on checking the updates on a regular basis. Moreover, offering reward points will also increase the Return on Investment. Coupons and reward points are the best way of gathering the customers to the store. These are some ways to promote the application among millions. Marketing the application is the main source for increasing downloads from the app store.
Real Use of Mobile Apps for Businesses