The world is going mobile and it’s nothing without it. In most cases, our mobile devices are the first things we reach for when we need information. Whether we are waiting at a bus stop, waiting to pick your kids from school or at soccer practice, wherever we go, we just get hooked to our mobiles, we even do it in the grocery store check out line. These same devices are what we should focus on first for delivering the same information that we offer for desktops.
Demand of Mobile development
More and more Smartphones and tablets are being used, outselling desktops and laptops. In this day and age, it’s more convenient and easy to own a mobile device that ties with you anywhere at any time. The mobile device is the only way for some to access the web and we want the most accessible web experience possible for everyone. More and more web users are accessing the Internet through Smartphones and tablets. According to Nielsen, 37% of all US mobile consumers now own smart phones with app-based, web-enabled operating systems and that average data consumption for Smartphone users grew by 89% in the last 12 months.
It is said that mobile will be the primary way people access Google in 2013. Mobile searches have increased 200% to-date in 2012. On YouTube: 25% of traffic and 40% of views on now come from mobile devices, a 300% increase in 2012. Total mobile traffic to YouTube may soon surpass 50%, as it has already in Korea. Mobile is another Internet channel, so not being a part of it, puts you noticeably absent from the commerce sphere.
The challenge for a lot of companies is that on average there are about 75 apps on people’s phones and they use about 11 of them. When a company designs an app they need to figure out their business strategy -what will drive people to use the app and what will they do about it. The Dunkin Donuts’ mobile app makes a lot of sense because they maintain both a brand and retail presence. However, a company like Kraft could design a mobile app, but would face a big challenge defining the app’s consumer need. For many large enterprises and big consumer brands, launching a successful mobile app can directly impact growth. For others, “success” can be a bit more indirect.
Advantages of Mobile Development
The advantages of mobile apps for your business is speed, volume of information and advertising. These mobile apps are becoming so functional and popular among consumers, a Forrester Research report (FORR) predicted that by 2015, nearly half of all corporate-issued devices will be mobile.
A major player like Google, considers itself “mobile first”. Then every business large and small needs to examine what they are doing to thrive in a mobile world. When the web was first introduced, companies scrambled to launch a web application. The rush to get into the game produced some very poor quality web sites and web tools.
History is repeating itself as companies are rushing their mobile strategies and mobile executions. While forming a mobile strategy is critical for most businesses, businesses should take care to engage developers and testers that are focused on quality. More and more of our interaction online, occurs on mobile devices. Over five billion mobile subscribers – about 77% of the world’s population – are online. We must understand the importance of Mobile apps usage which will take our business to greater heights. This brings us to the next quest of finding an efficient mobile application development company.
We provide mobile app development services. If you would like to know more about our expert mobile app developers, please get in touch with us at Mindfire Solutions.
Mobile Drives Bottom Line Growth for Businesses Worldwide