Choosing the right product to promote your brand name will seem so easy; until you are bombarded with the array of choices within your budget. You will find yourself utterly confused and you’ll start second-guessing yourself. Here are some ideas.
You’re Audience and the Event
Consider your audience. Are they a mixture all kinds of people or a group you can put under a particular label; for instance business types, nerds, teenagers, music buffs etc? The other thing you have to consider before deciding on suitable promotional products is the event. If the event is a business meeting, then, you can give the delegates leather planners or portfolios. If you are organizing a seminar for teenagers, wrist bands with your brand name printed will be appropriate. Home and kitchenware are ideal promotional items when the event is your company’s annual family Christmas party.
Planning Your Budget
Now that you are clear on your target audience and you have shortlisted a list of promotional products in Australia, plan your budget. There is no need to splurge, unless you can really afford it. Bear in mind that unless the item is of some utility value, it is going to be confined to a corner and forgotten. If the idea behind the gift is the intention, to seriously promote your brand, then you have to select the item carefully and maybe put aside a slightly bigger budget. If on the other hand the purpose is something as uncomplicated as simple gift giving, then you don’t have to worry too much about the durability of the gift.
Positioning and Printing the Logo
Whether you decide to splurge or buy cheap promotional products, you have to factor in the cost of printing the Logo. Deciding on the position is simple enough. All you need to think about is visibility. As for the printing, you have a whole lot of options available to you. You could get it embroidered or printed. If you want it printed, what kind of printed do you want? Embossing, laser engraving, heat transfer, screen printing and debussing are the choices available. Naturally, the material your gift is made of will play a huge role in your decision-making process. The next factor is the cost. If you are giving away the product with brand promotion in mind, then you’ll want to make a lasting impression. So choose how you want your logo printed accordingly.
The Ideal Promotional Products In Australia For Your Brand