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Are Airports only for the Posh Brands?

by tdiindianew

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Airport advertising aims towards the benefits of the buyers and the sellers, which works started synchronously with the support of efficient advertisers, proficient media planners, and excellent designers, making the brand an achiever in the high rising competitive market of the now. These advertisements are proved to be advantageous by leaving their impact all round the clock, starting from the rising sun to the setting stars.

TDI - Airport Advertising

 
Airport advertisements are often compared as to be an expensive medium by the viewers, making them value such advertisements and subsequently consider the brands displayed to be superior to the other showcased in other out of home displays. This notion leaves a million dollar question in everyone’s brain that’s worth a discussion, “Is an airport advertisement necessary for any brand to get a grander image?” Maximum number of customers therefore has an opinion that airports are ideal locations for posh brands to advertise, thus making the advertisers to think that airport advertisement is the leading method for any brand to book its place in the high class category. If such is the case, where do all the other brand owners belong? Are the brands displayed at other locations, not actually worth to shop out for? Does advertising at airport actually add up to a brand image? There lay many such questions in the deep thoughts of those various advertisers who have still not attained a place in the high society.
Airport Displays | Airport Signages

 

Different questions, different thoughts, and different answers from all, but the only valid comment on it is, the ad places on the airports are available for all, and the only limitation for opting them could be the budget. It depends on the affordability of the brand owner whether he can plan for airport advertising or not. Budget is therefore the only factor to be considered for every brand owner.
Airport Advertising campaigns are usually launched through rich media, but when analyzed thoroughly, it’s found to be a cost effective location.  Any local, national or international brand can create its presence at the airport areas. There isn’t any point of discrimination among the brand owners. A brand owner can decide his own budget of launching the advertising campaign through airport media. A gamut of media options are available for brand owners to choose from. Airport signages, kiosks, product displays, wall wraps, tri visions etc. are some of the airport advertising tools used by brand owners to launch their ad campaigns at the airport area. All these mediums of advertising are enriched by updated technological features.
Thus it’s very well noted that any advertisement displayed on an airport not necessarily be a major brand. Even it’s not important for any brand to preview themselves on the airports to achieve the rich image and if a brand owner wills up to exhibit their product on the airport it’s not an unachievable task. Advertising at airport is too as easy as any other form of advertising.

Source :http://www.articlesbase.com/branding-articles/are-airports-only-for-the-posh-brands-6660034.html

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