It’s what everyone is talking about, everywhere. Social media this, social networking that, Facebook here, Twitter there. You cannot get away from it. For people using social media personally, it is not only fun, it’s also a great way to connect to friends and family to see what’s happening in their worlds. For businesses however it’s a whole different story…
In his book ‘The Social Media Symphony’, social marketing expert Mike Magolnick talks about why is it such a critical tool for businesses. “Social Media is a great communication tool by definition but it is so much more than that. Social Media is a complete shift in the paradigm for communication, marketing and personal/professional interaction,” said Magolnick. “We've all heard the concept of a positive customer experience being shared with a few people, while a negative experience is shared with many. Social Media not only changes that game, it puts it in a whole different league. I'm talking about a five year old tee ball game versus game seven in the World Series different! Instead of being shared with an average of five to ten people, a negative experience now gets tweeted to hundreds, if not thousands of people. It gets posted on Facebook; and the amplification of one message on Facebook equals 130 times the number of connections the person has (the average Facebook user has 130 friends). If the person with the negative experience has 200 friends on Facebook, that equates to the negative experience being shared with 26,000 people! Plus, it gets blogged about and in some cases, you will find a video of it on YouTube. It's not just a good idea for businesses to participate in Social Media, it's an absolute necessity. If you aren't actively managing your brand within Social Media understand that SOMEONE ELSE IS!”
Magolnick has found personal success within social media as his blog site at www.magolnick.com entertains more than 10,000 visitors every day and his social universe has more than twenty-five million people. He used his own personal social network to promote the book www.socialmediasymphony.com on Amazon.
The Critical Importance of Social Media for Business, an Exp