Brand is the identification of the company. Branding the company is the smart decision if you are looking to establish long term business. The latest trend of online Branding In Malaysia has increased the profitability of the businesses.
Branding has several aspects and components rather than having just a logo. It is vital to design brand for the company at the time you start your business. It is a kind of promise with set fundamental principles. It builds the personality of the business. It helps in attracting more and more potential customers. Therefore it has become essential to design the company’s face (brand) to the world.
The various components should be considered while designing a brand for the company are:
Name Of The Business
The words used to identify the business or company is the name. Designing the brand name, if done superbly well, it can be an antonym for the product or service.
Logo Of The Company
Extremely well designed logo is the visual trigger for the product and services. Most of the product or services are identified with the same logo. Simple and great logo are the asset of the company and people tend to buy a product just by confirming logo on it.
Slogan For The Company
Very often, the set of words is used as a slogan for the company are nothing but vital part of the Branding In Malaysia. Over the years the Company gets identified with its slogan and it has become the powerful tool for advertising the products and services over the mass media like TV and internet. Very often specific jingles and music is used as a slogan as such music gets stuck in the mind of the potential customers that makes the customer to buy the same brand product.
While designing a brand for your company:
• Be professional- As the name, slogan or logo is the identity of your company for the people. The brand creates a professional image for the company and thus it is vital to design brand professional that can transmit an exact message to the people.
• Once you have created the brand, use it consistently. You can use mass media where you can advertise through slogans, jingles and music which is a significant part of branding.
• Stick with the fonts, writing style, colour scheme of your logo, company’s name and slogan. Keep them as simple as possible.
Branding is the starting point and should be given great importance.
Branding In Malaysia