Digital Advertisinginvolves any form of brand promotion that uses the internet or World Wide Web to communicate the marketing message to attract customers’ attention. Digital ad campaigns are planned, executed and serviced by a digital advertising agency. In due course of time, digital advertising practices have become a fast emerging trend of promotion. Therefore the role of a digital advertising agencyhas also equally increased over the years. Launched through a digital media, any form of online ad such as contextual ads on search engine result pages, banner ads, rich media ads, online classified ads, viral ads, social networking ads, e-mail ads, newsletter ads etc. all these come under digital advertising practices. Most of the digital ads are delivered by an ad server.
Digital media is considered advantageous over conventional means of brand advertising. One of the major benefits of advertising through digital media is the immediate publishing of any information or content that is not limited to a particular geographic location. Any brand message shared on internet is accessible by anyone. This global appeal of digital advertising is yet another reason that has made it a fast growing means of promotion.
Online Advertising also provides efficiency of advertiser’s investment. One can also customize one’s brand message accordingly to the promotional requirements. Internet has become a fast emerging source as well as means for modern customers and advertisers respectively. A web presence of a brand is considered an important marketing strategy to effectively position the brand on customers’ mind and also for customers to find out details about any brand. A raging trend amongst the brand owners, a web presence of a brand ensures an ongoing communication between brand owners and customers through any World Wide Web site. By and by, it takes only few minutes or hours to launch an online campaign provided the advertiser has an affordable budget and resource. Thus every communication gap is tapped through digital media in today’s world- which is yet another advantage of digital advertising.
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Digital Media- A fast emerging means of brand advertising!