Search engine giant Google has been constantly introducing new updates in the SEO field. The two versions commonly known as the Panda and the Penguin have been launched to target websites which do not practice the standard procedures during the process of optimization. Most of these include keyword stuffing, keywords hiding, copying content from different websites, adding poor quality links.
Which means you have to do away with the old techniques which previously used to fetch the desired results. Old methods need to be disposed of now as they will no longer be effective in producing the desired results. Every search engine marketer needs to be aware of the latest updates that come up in order to avoid being penalized by Google and drop in the rankings on search engine result pages. These updates are extremely essential for web marketers get improved results in their efforts and create brand recognition for their business.
Revising the Content
The web page content must be original and fresh looking. Nobody likes to read the republished content over and over. Google prefers websites with freshly written content. You can write the content on your own if you are good at writing or you can hire a skilled professional to write quality content for your website. A lot of websites that suffer from poor SEO results contain poor quality content . Duplicate content stuffed unnecessarily with keywords do not make sense at all, especially with the current search engine trends. Remove any such information from your web pages, if they are present. This will help you improve the overall website quality score and increase your chances of getting ranked easily in the search results.
Driving Traffic To Your Website
Website optimizing is extremely crucial for the success if any business organization since most of the online visitors come through the ranks on search pages, The motive is to bring as many visitors as possible through the organic efforts. This objective can be achieved through higher ranking on the search result pages. If your website shows it up in the first page itself of the search results, there are more chances of getting good traffic through the rankings itself. So, better chalk out a planned strategy in points to counter the updates of the search engine updates this year.
- Pick good quality keywords which are bound to give you a good volume of traffic.
- Write a fresh relevant content for your website which can draw more number of visitors.
- Build good quality back links following the latest Guidelines by Google.
- Focus on quality, one way linking methods to build up the page rank of your website.
- Use social media to build backlinks using Facebook , Twitter and others through which you can generate good relevant traffic.
- Promote your site as much as possible through the social media websites. These are extremely useful platforms for traffic generation.
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Revise Your SEO Techniques In 2013