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Desktop, Laptop and Tablet Computers - UK

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The launch of Windows 8 will provide opportunities to tablet manufacturers not only because the interface was designed for use on tablets from the ground up, but also because Microsofts Windows Store should prove attractive to developers as the company is providing financial incentives that undercut Apple and Google. http://www.bharatbook.com/market-research-reports/computer-hardware-and-networking-market-research-report/desktop-laptop-and-tablet-computers-uk.html

Some questions answered in this report include:
How can retailers persuade consumers to opt for 3G-enabled tablets?
How can tablet manufacturers compete against Apple?
How will the release of Windows 8 affect the market?
To what extent have tablets impacted the desktop and laptop markets?Introduction

Definitions
Abbreviations

Executive Summary
The market
Tablets to overtake combined desktop and laptop sales in 2012
Figure 1: UK desktop, laptop and tablet computer market size, by volume sales, by device, 2007-12
Market factors
Hybrid devices fuelled by Windows 8 release
Ultra-portables to lead the laptop revival
3G tablets struggle to find a market
Figure 2: UK vs. European mobile broadband penetration, 2009-11
Companies, brands and innovation
Figure 3: Attitudes towards and usage of brands in the desktop, laptop and tablet computer sector, June 2012
The consumer
Current ownership
Figure 4: Technology products in the household, June 2012
Buying intent
Figure 5: Purchase plans for the next 12 months, by device, June 2012
What we think

Issues in the Market
How can retailers persuade consumers to opt for 3G-enabled tablets?
How can tablet manufacturers compete against Apple?
How will the release of Windows 8 affect the market?
To what extent have tablets impacted the desktop and laptop markets?

Trend Application
Trend: Boomerang Generation
Trend: Home of the Senses
2015 trend: Brand Intervention

Internal Market Environment
Key points
4G mobile internet delayed
Figure 6: UK vs. European mobile broadband penetration, 2009-11
Upsurge in Wi-Fi hotpots
Broadband speed and penetration increases
Figure 7: Number of residential and small business broadband connections, Q1 2007-Q4 2011
Figure 8: Home broadband connection speeds, 2008-11
Next-generation Wi-Fi to improve speed, range and battery life
Windows 8 release to boost hybrid devices
Figure 9: Top four operating systems in the UK, by usage, Jan 2009-Apr 2012
Manufacturers look to hybrid designs to compete
Ivy Bridge brings high-performance to mobile computing
Ultrabook design to rejuvenate ailing laptop sector
On-demand TV popularity increases 68% year on year
Figure 10: Popularity of online on-demand TV services* accessed using a computer, May 2009 -April 2012
Motion control launches in consumer PC market
Tablet manufacturers look to niche devices to compete
Google launches aggressively priced Nexus 7 tablet

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Desktop, Laptop and Tablet Computers - UK

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