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Household Furniture 2012 - Market Report

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Executive Summary

This Key Note Market Update examines the household furniture industry in the UK. In 2011, it rose by 1.7%, following 3 years of decline, due to the impact of the 2008/2009 recession.

The domestic furniture industry is diverse. This report breaks down the market according to room type. The living room category is the largest sector and increased the most in value in 2011, growing by 2%. This is because it is where consumers spend the majority of their leisure time at home, regardless of whether they are relaxing or entertaining. Meanwhile, the dining room segment rose by 1.9%, as a result of increasing numbers of consumers choosing to entertain at home. The other three categories: bedroom, kitchen and other furniture segments, all grew by 1.4%, respectively. The is because Britons are increasingly choosing larger, more luxurious beds, in addition to statement pieces in their bedrooms, while consumers are also opting to cook out of both necessity and for pleasure, and consequently, are investing in their kitchens to maximise the experience. The other furniture segment is gaining importance in the market due to the rise in office furniture as more Britons choose to work from home. http://www.bharatbook.com/consumer-goods-market-research-reports/household-furniture-2012-market-report.html

Under the financial strains of the economic crisis, many Britons can no longer afford to buy property. As a result, they have begun to invest in their current homes instead. This enables them to upgrade their social status without actually having to move properties. Moreover, consumers are spending a greater amount of time at home in order to save money during the downturn. As they are spending more time at home, Britons want a peaceful haven to relax in. As such, they are investing in quality furniture that reflects their personal tastes and individual needs instead. These are deemed a long-term investment.

However, competition in the household furniture market is intense. Not only do manufacturers compete among themselves, but the number of cheap imports, especially from the Far East, is rising. This has resulted in heavy promotional activity in the industry. Although consumers want quality furniture, their primary concern is value. Thus, manufacturers have invested in offers and promotions to remain competitive. However, this has limited market growth in the industry.

Key Note expects that the household furniture industry in the UK will continue to increase over the next 5 years. Between 2012 and 2016, it will rise by 10.3%. Continuing demand for furniture — as consumers invest in their homes — will be the main reason for this growth. However, heavy promotional activity and rising production costs mean that the industry will be unable to recover the whole of its pre-recession value.

Foreword
Executive Summary
Market Definition
REPORT COVERAGE
MARKET SECTORS
Living Room Furniture
Bedroom Furniture
Kitchen Furniture
Dining Room Furniture
Other Furniture
MARKET TRENDS
Property Market
The Effect of the Economic Crisis
Demand for Both Value and Quality
ECONOMIC TRENDS
MARKET POSITION
The UK
Overseas
Market Size
THE TOTAL MARKET
BY MARKET SECTOR
Living Room Furniture
Bedroom Furniture
Kitchen Furniture
Dining Room Furniture
Other Furniture
OVERSEAS TRADE
General Overview
Imports
Exports
Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Current Issues
TECHNOLOGICAL FACTORS
Internet Sales
IKEA's Augmented Reality Catalogue
BRITISH HOUSEHOLD FURNITURE
GOVERNMENT'S HOUSING STRATEGY
BIOMASS SUBSIDIES OPPOSITION
CORPORATE ACTIVITY
Airsprung Group PLC
DFS Trading Ltd
Homeform Group Ltd
Howden Joinery Group PLC
IKEA Ltd
Moores Furniture Group Ltd
Forecasts
INTRODUCTION
General Economic Forecasts
FORECASTS TO
MARKET GROWTH
FUTURE TRENDS
Smaller Households
Promotional Activity Limits Growth
Demand for Furniture
Company Profiles
INTRODUCTION
DEFINITIONS
Turnover (Sales)
Pre-Tax Profit
Profit Margin
Average Remuneration
Sales per Employee
FURTHER INFORMATION
AIRSPRUNG GROUP PLC
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios
DFS TRADING LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Codes
FINANCIAL PROFILE
Sales
Profits

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Household Furniture 2012 - Market Report

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