Apple is saying about their trade, it’s not about gaining profit or increases the ratio of income. But it’s more than this.As the company state:“ Apple’s guiding principal was nothing to do with its balance sheet, instead it simply wanted to make “great products”.More added quote:“Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it’s the truth,” said the British designer. “Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.”Even though Apple ’s enlargement were much sluggish in the last quarter, the technology rigid founded by Steve Jobs still delivered a 21pc augment in profits to $8.8bn. Sales go up a quarter to $35bn. before this year, Tim Cook, its chief executive, told :“investors the company is throwing off more cash than it knows what to do with.Sir Jonathan “Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation,”he told the British Business conference.
“You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.”
Apple Goal Not to Make Money